How might we design and deliver digital government services that are intuitive, accessible, and better aligned with the needs and behaviors of New Brunswick residents?

YEAR
2024
ROLE
Lead Researcher
& Designer
CAPABILITIES
Generative Research (1-1 interviews, intercepts)
Evaluative Research (user testing)
Concept Development & Prototyping
About the project
We partnered with the government of New Brunswick to create and implement a human-centred framework for a few key digital services, aiming to enhance residents' experiences when interacting with government offerings.
Goal
Using a mixed methods research approach, such as in-depth interviews, in-person intercepts, and user testing, we identified residents' needs and pain points, developed conceptual prototypes, and prioritized key features to ensure the newly enhanced digital solutions are intuitive, efficient, and aligned with how residents will interact with government services.
This will hide itself!
How might we design and deliver digital government services that are intuitive, accessible, and better aligned with the needs and behaviors of New Brunswick residents?

YEAR
2024
ROLE
Lead Researcher
& Designer
CAPABILITIES
Generative Research (1-1 interviews, intercepts)
Evaluative Research (user testing)
Concept Development & Prototyping
About the project
We partnered with the government of New Brunswick to create and implement a human-centred framework for a few key digital services, aiming to enhance residents' experiences when interacting with government offerings.
Goal
Using a mixed methods research approach, such as in-depth interviews, in-person intercepts, and user testing, we identified residents' needs and pain points, developed conceptual prototypes, and prioritized key features to ensure the newly enhanced digital solutions are intuitive, efficient, and aligned with how residents will interact with government services.
This will hide itself!
How might we design and deliver digital government services that are intuitive, accessible, and better aligned with the needs and behaviors of New Brunswick residents?

YEAR
2024
ROLE
Lead Researcher
& Designer
CAPABILITIES
Generative Research (1-1 interviews, intercepts)
Evaluative Research (user testing)
Concept Development & Prototyping
About the project
We partnered with the government of New Brunswick to create and implement a human-centred framework for a few key digital services, aiming to enhance residents' experiences when interacting with government offerings.
Goal
Using a mixed methods research approach, such as in-depth interviews, in-person intercepts, and user testing, we identified residents' needs and pain points, developed conceptual prototypes, and prioritized key features to ensure the newly enhanced digital solutions are intuitive, efficient, and aligned with how residents will interact with government services.
This will hide itself!