Energy's Customer of the Future
How might we prepare for the customer of the future and shape the right offerings in consideration of the changing energy landscape?
YEAR
2025
ROLE
Researcher
Foresight Designer
CAPABILITIES
Foresight Strategy
Ethnographic Research
About the project
We partnered with a leading energy company to anticipate how residential customers’ needs, behaviors, and mindsets will evolve over the next decade.
Goal
Through ethnographic research, future-state scenario building, and trend mapping, we uncovered critical shifts shaping the “Customer of the Future.” We translated insights into foresight-driven opportunities, enabling the client to proactively design strategies, products, and services that meet tomorrow’s customer needs today.
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Energy's Customer of the Future
THE PROBLEM FRAME
How might we prepare for the customer of the future and shape the right offerings in consideration of the changing energy landscape?
YEAR
2025
ROLE
Researcher
Foresight Designer
CAPABILITIES
Foresight Strategy
Ethnographic Research
About the project
We partnered with a leading energy company to anticipate how residential customers’ needs, behaviors, and mindsets will evolve over the next decade.
Goal
Through ethnographic research, future-state scenario building, and trend mapping, we uncovered critical shifts shaping the “Customer of the Future.” We translated insights into foresight-driven opportunities, enabling the client to proactively design strategies, products, and services that meet tomorrow’s customer needs today.
Smooth Scroll
This will hide itself!
This will hide itself!
Energy's Customer of the Future
THE PROBLEM FRAME
How might we prepare for the customer of the future and shape the right offerings in consideration of the changing energy landscape?
YEAR
2025
ROLE
Researcher
Foresight Designer
CAPABILITIES
Foresight Strategy
Ethnographic Research
About the project
We partnered with a leading energy company to anticipate how residential customers’ needs, behaviors, and mindsets will evolve over the next decade.
Goal
Through ethnographic research, future-state scenario building, and trend mapping, we uncovered critical shifts shaping the “Customer of the Future.” We translated insights into foresight-driven opportunities, enabling the client to proactively design strategies, products, and services that meet tomorrow’s customer needs today.
Smooth Scroll
This will hide itself!
This will hide itself!